DEADLINE EXTENDED: Animated Smartwatch Dials For The Samsung Gear S3 Design Competition

Earlier this month, we announced a watch dial design competition with Samsung Mobile and the leading smartwatch watch face platform Facer. Applications are still being accepted, and there’s only a limited time left.
The article DEADLINE EXTENDED: Animated Smartwatch Dials For The Samsung Gear S3 Design Competition first appeared on aBlogtoWatch and was written by aBlogtoWatch.

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SAN FRANCISCO INVITE: Tiffany & Co. Watches Event Hosted By Liev Schreiber & aBlogtoWatch

aBlogtoWatch would like to invite San Francisco Bay Area residents to an event at the Tiffany & Co. Post Street boutique in San Francisco on the evening of March 10th, 2017, co-hosted by actor Liev Schreiber and Ariel Adams.
The article SAN FRANCISCO INVITE: Tiffany & Co. Watches Event Hosted By Liev Schreiber & aBlogtoWatch first appeared on aBlogtoWatch and was written by aBlogtoWatch.

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Rolex Models That Fans of the Brand Love to Hate

Rolex Models That Fans of the Brand Love to Hate
Anyone in a creative profession is aware that introducing a bold design will usually result in a mixed bag when it comes to reactions from the public. A product that appeals to one segment of the market can (and usually does) simultaneously evoke the opposite reaction from another. 

Hate will always be a part of the ecosystem, especially now that it can be expressed anonymously on the Internet. I have come across many opinions about Rolex models in my research for this blog and have noticed that there are a few model and material configurations that seem to receive the bulk of the hate from fans of the brand.

Rolex Everose Rolesor Yacht-Master II (photo: Rolex)
The model that receives the most hate, bar none, is the Yacht-Master II shown above in its Everose gold and stainless steel configuration. The reasons given range from design to color to complication. Some think the dial is cluttered with useless functions like its regatta timer. Others dislike the blue bezel with the name of the model etched on it. Like the Deepsea, its case measures 44 millimeters in diameter, but the Deepsea doesn’t garner the same amount of vitriol.Equally detested on forums and comment threads are the configurations from Rolex’s Cellini range. These dress watches are the only ones offered by the watchmaker without the Oyster case. Though that isn’t specified as a reason to hate them, it seems that they lack the Rolex iconography that some find important. However, many are motivated to look at the Cellini collection to find a Rolex that doesn’t look like the every other Rolex.

Rolex Cellini Time (photo: Rolex)

In terms of materials, there is a contingency that loathes two-tone model configurations. Diamonds are also a polemic material choice, with some claiming they are too feminine for a man’s watch (it’s almost as if they forget that women buy watches, too). Yellow gold is also seen as tacky or flashy by some, but doesn’t seem to invoke the same amount of hate as two tone. The 36 mm yellow gold Rolex Day-Date shown below with diamonds on the bezel and dial is a great example of a configuration that would be destroyed by Internet trolls.Honorable mentions for the most hated Rolex models go to the 2016 Air-King, the Milgauss and the Sky-Dweller. They inspire a decent amount of bellyaching, but also have a strong core of support. They are perhaps the most polarizing models of the bunch. Another polarizing subject is case size. Fans of vintage models loath the large case sizes that have become popular in recent years while other don’t think a watch with less than a 36 millimeter case size is acceptable.

36 mm Yellow Gold Rolex Day-Date with Diamonds (photo: Rolex)
Ultimately, the Rolex configurations that inspire emotional reactions, even from the biggest fans of the brand, are more telling of these people’s psychological and cultural influences than the watch itself. The design and marketing teams that decide which configurations will be introduced and which will be discontinued are well aware of the haters. They are also aware that strong negative reactions are usually paired with strong positive reactions from people who don’t share the same sentiments.If there’s one thing that I have learned from reading comments from haters, it’s that they want to be heard. Their opinions don’t tend to result in anything other than quarrels with other keyboard jockeys, but that doesn’t stop them from trying to tell Rolex how to run their business. The company will likely never dignify these comments with a response, because doing so would only make the haters think even more highly of their own opinions – something that should be avoided at all costs.>>BACK TO ROLEX MODELS

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IWC Da Vinci Perpetual Calendar Chronograph Watch Hands-On

The old-new Da Vinci collection from IWC made its return at SIHH 2017, ditching the angular case from some ten years ago in favor of a classical, round design. As safe-play as that may sound, the IWC Da Vinci Perpetual Calendar Chronograph has – sort of unexpectedly – stepped up to be one of my favorites from this year’s new releases, and here’s why that is.
The article IWC Da Vinci Perpetual Calendar Chronograph Watch Hands-On first appeared on aBlogtoWatch and was written by David Bredan.

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IWC Da Vinci Perpetual Calendar Chronograph Watch Hands-On

The old-new Da Vinci collection from IWC made its return at SIHH 2017, ditching the angular case from some ten years ago in favor of a classical, round design. As safe-play as that may sound, the IWC Da Vinci Perpetual Calendar Chronograph has – sort of unexpectedly – stepped up to be one of my favorites from this year’s new releases, and here’s why that is.
The article IWC Da Vinci Perpetual Calendar Chronograph Watch Hands-On first appeared on aBlogtoWatch and was written by David Bredan.

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Graham Geo.Graham Orrery Tourbillon Astronomical Watch With Pieces Of The Moon, Mars, & Earth

Back in 2013, Graham released a very avant-garde astronomical watch known as the Graham Tourbillon Orrery. Priced at over $300,000, this planetarium-style watch had an extremely complicated movement produced for Graham by Christophe Claret.
The article Graham Geo.Graham Orrery Tourbillon Astronomical Watch With Pieces Of The Moon, Mars, & Earth first appeared on aBlogtoWatch and was written by Ariel Adams.

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Graham Geo.Graham Orrery Tourbillon Astronomical Watch With Pieces Of The Moon, Mars, & Earth

Back in 2013, Graham released a very avant-garde astronomical watch known as the Graham Tourbillon Orrery. Priced at over $300,000, this planetarium-style watch had an extremely complicated movement produced for Graham by Christophe Claret.
The article Graham Geo.Graham Orrery Tourbillon Astronomical Watch With Pieces Of The Moon, Mars, & Earth first appeared on aBlogtoWatch and was written by Ariel Adams.

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Rolex TV Spot Shown During 89th Oscars Telecast

Rolex TV Spot Shown During 89th Oscars Telecast
As a sponsor for the 89th Oscars, Rolex created a beautiful Greenroom for celebrity presenters and winners to mingle backstage during the show. Viewers of the telecast were treated with a 60 second TV spot from the watchmaker that pieces together several cameos their wristwatches have made in cinema over the years. 

“It doesn’t just tell time. It tells history,” read the copy at the end. The wording itself is a bit confusing (what does it mean to tell history, anyway?), but it is just clear enough to illustrate their point. Rolex has been a part of cinematic history and chose to honor that tradition in a subtle way with their elegant advertisement. 

The spot features Hollywood legends like Marlon Brando, Faye Dunaway and Harrison Ford in scenes from classic films set to the familiar jingle heard in most of the videos on their YouTube channel. Watch the video below and visit rolex.com for more information about the watchmaker’s relationship with the world of filmmaking. 

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Rolex TV Spot Shown During 89th Oscars Telecast

Rolex TV Spot Shown During 89th Oscars Telecast
As a sponsor for the 89th Oscars, Rolex created a beautiful Greenroom for celebrity presenters and winners to mingle backstage during the show. Viewers of the telecast were treated with a 60 second TV spot from the watchmaker that pieces together several cameos their wristwatches have made in cinema over the years. 

“It doesn’t just tell time. It tells history,” read the copy at the end. The wording itself is a bit confusing (what does it mean to tell history, anyway?), but it is just clear enough to illustrate their point. Rolex has been a part of cinematic history and chose to honor that tradition in a subtle way with their elegant advertisement. 

The spot features Hollywood legends like Marlon Brando, Faye Dunaway and Harrison Ford in scenes from classic films set to the familiar jingle heard in most of the videos on their YouTube channel. Watch the video below and visit rolex.com for more information about the watchmaker’s relationship with the world of filmmaking. 

>>BACK TO ARTS

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